The Unique Differential

The Unique Differential

Recently business discussions have delved into the deeper “why”. Why do we do what we do? Start with the why, rather than the what and how. Makes sense really, we’re in business for a reason…why are we motivated to do what we do… Simon Sinek’s book “Start with Why” is...
The Enduring Relationship of Time and Money

The Enduring Relationship of Time and Money

Recently the discussions around the boardroom table have delved into the deeper “why”. Why do we do what we do? Start with the why, rather than the what and how. Studies of sustainable sales cycles show the relationship between time and money impacts how those hidden...