Where’s the Lather?

Where’s the Lather?

Imagine you are wherever you purchase toiletries. In the aisles there are rows, upon rows of shampoos. Every make is available. Prices vary. Colour and bottle configuration help to market and catch the buyer’s eye. How does the consumer decide? And once they decide,...
Where’s the Lather?

Commodity

Are group benefits a commodity or an investment? Put another way, are they expendable? Are benefits at the tail end of the business plan? Only placed when/if there is enough disposable income to warrant the expense? If that is the case, then there’s no wonder there...